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Marketing Design
Standards for public relations, print media advertisement, digital campaigns, prospectus layouts, and social media template structures to protect the visual brand.
2. Printed Collateral & Prospectus
Annual admission prospectus catalogs represent the college's physical handshake. Print files must strictly use high-resolution CMYK color systems to prevent color degradation during press runs.
Format & Paper specs
Standard A4 booklet format. Coated matte paper (220 GSM cover stock, 130 GSM inner stock) with double-spot UV highlights on the EGS shield logo badge.
Color & Bleeds
CMYK print color profiles are strictly required. Include 3mm layout bleed lines on all margins to secure correct physical crop parameters.
1. Social Media Template Specifications
Any social media announcement (student achievements, placement drives, guest lectures) must align with the grids below. Maintain a clean focus with signature gradients on borders or headers.
Instagram Grid Post
Standard **1080 x 1080 px** (1:1 Ratio). The primary logo is centered at the top-middle or top-right. Keep typographic layouts centered with high-contrast text layers.
LinkedIn Cover Banner
Standard **1584 x 396 px** (4:1 Ratio). Perfect for department showcases. Background imagery should employ a soft Navy Blue filter to preserve text clarity.