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EGS Pillay Brand Guidelines · Design
Designer Guidelines
Technical standards, file specifications, and workflow processes for designers working with our brand assets.
File Formats & Naming
Approved file extensions and universal naming conventions for internal storage and vendor handoff.
Vector Formats
.AIAdobe Illustrator (source)
.EPSUniversal vector
.SVGWeb & digital
.PDFPrint-ready
Raster Formats
.PSDLayered source files
.PNGDigital with transparency
.JPGPhotos & web
.TIFFPrint production
File Naming Generator
Strict convention: brand_asset-type_variant_size_version.ext
Spaces auto-convert to _
egsp_social_instagram_post_1080x1080_v1.png
Resolution & Export Settings
Strict export standards to ensure quality across physical print mediums and digital screens.
Print Specifications
| Resolution | 300 dpi minimum |
| Color Mode | CMYK |
| Bleed | 0.125" (3mm) |
| Safe Margin | 0.25" (6mm) |
| Rich Black | C60 M40 Y40 K100 |
Digital Specifications
| Resolution | 72-144 dpi (1x-2x) |
| Color Mode | sRGB |
| PNG Compression | 8-bit or 24-bit |
| JPG Quality | 80-90% |
| Max File Size | <200KB web |
Grid & Safe Zones
Print documents must adhere to physical safety zones to prevent important content from being trimmed.
Safe Zone
(Content)
(Content)
Bleed Area (+3mm)
Trim Line
Approval Process & Guidelines
The mandatory workflow that every design asset must pass through before public deployment.
1. Draft
→
2. Internal Review (QA)
→
3. Designer's & Media Domain
→
4. Final Approval
Common Mistakes to Avoid
Using outdated or distorted logo versions
Incorrect color values (using RGB instead of CMYK for print)
Missing 3mm bleed on physical print files
Exporting low resolution images for large prints
Using non-standard fonts without creating outlines
Skipping the approval steps before sending to vendor