Color
Our color palette represents trust, academic excellence, and innovation. The primary blue conveys stability, while the accent magenta adds energy.
Brand Palette
Common Colors
Utilitarian colors to be used across all brands for status and feedback.
Primary Blue
Brand Color Specifications
Custom Gradient Builder
Color Blindness Simulation
See how our brand palette appears to users with different types of color vision deficiencies.
Accessibility — WCAG 2.1
All colour combinations used in EGS Pillay communications meet a minimum WCAG AA standard (4.5:1 for body text). Primary text pairings achieve the AAA standard (7:1+).
| Preview | Text Color | Background | Ratio | WCAG Rating | Use |
|---|---|---|---|---|---|
Aa | #FFFFFF | #001C70 | 13.5:1 | AAA ✓ | Body & heading text |
Aa | #FFFFFF | #001247 | 15.2:1 | AAA ✓ | Footer & dark panels |
Aa | #FFFFFF | #AF005F | 5.8:1 | AA ✓ | CTA buttons, highlights |
Aa | #001C70 | #FFFFFF | 13.5:1 | AAA ✓ | Headline on white page |
Aa | #161616 | #F4F4F4 | 14.1:1 | AAA ✓ | Body text on card bg |
Aa | #FFFFFF | #D4006F | 5.2:1 | AA ✓ | Gradient end text |
Contrast Ratios
Minimum 4.5:1 for normal text and 3:1 for large text (18pt+) to meet WCAG AA. Our primary pairings all achieve the stricter AAA standard.
Color Independence
Never rely on color alone to convey information. Use icons, patterns, or text labels alongside color to ensure full inclusivity.