EGS Pillay Brand Guidelines · Logo
Logo Anatomy
The primary lockup consists of two main elements: the Symbol and the Logotype.
The logo = symbol + logotype
The symbol ("EGS Pillay") and the logotype ("Group of Institutions") form the combined logo. Both elements must always be present in primary communications. Do not alter the proportions or relative positioning of these elements.
Clear Space
Let the logo breathe. Minimum clear space must be maintained around the logo.
Spacing Rule: Proportional "x"
We respect the logo by giving it adequate space based on a mathematical unit x. The minimum clear space that must surround the combined logo is equivalent to this unit x.
For the standalone symbol, the clear space requirement is proportional to x/2. This ensures the logo remains legible and stands out, preventing it from being crowded by other visual elements, text, or page edges.
Color Variations (English)
All available color variations for the English language lockup.
Flat Dark
Full Color Dark
Blue Dark
Magenta Dark
Full Color Light (Reversed Primary)
Full Color Light (Reversed Secondary)
Color Variations (Tamil)
All available color variations for the Tamil language lockup.
Flat Dark
Full Color Dark
Blue Dark
Magenta Dark
Full Color Light (Reversed Primary)
Full Color Light (Reversed Secondary)
Logo Misuse
To maintain brand integrity, avoid these common mistakes when using the EGS Pillay Group of Institutions logo.
Usage Guidelines
Best practices and rules for applying the brand logo across various mediums and platforms.
Digital Usage
- For screen-based mediums (websites, apps, presentations), use the **SVG** format for crisp rendering, or the high-resolution **PNG** for raster needs.
- Minimum on-screen height is **32px** to ensure legibility of the wordmark.
- Digital assets use the **sRGB** color profile. Ensure you are using the correct digital variants, not print variants.
Print & Physical Usage
- For printed collateral (brochures, banners, merch), always use vector **EPS/SVG** files.
- Minimum print height is **0.75 inches (19mm)** to maintain readability.
- Print files must be converted to the **CMYK** color space to ensure accurate color reproduction on physical materials.